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How secure are Retail domains?
Businesses that chose the .shop ending — typically in Retail — number 3,359,769 graded domains. Here's how their security looks. Aggregate only. As of 2026-07-29.
This reflects firms that picked the .shop ending; most Retail businesses on a generic ending like .com aren't captured here.
Grade distribution
| Grade | Domains | Share |
|---|---|---|
| A+ | 58 | 0% |
| A | 588 | 0% |
| B | 17,539 | 0.5% |
| C | 188,112 | 5.6% |
| D | 225,765 | 6.7% |
| F | 2,927,707 | 87.1% |
Against the internet average
Across the entire census, 73.8% of graded domains score an F. Among .shop domains it is 87.1% — the sector's businesses are doing worse than the internet at large. As of 2026-07-29.
The Retail endings, side by side
Every ending in the census mapped to Retail, with the share of its domains scoring the failing grade:
| TLD | Domains | Share |
|---|---|---|
| .shop | 3,359,769 | 87.1% |
| .store | 1,803,231 | 86.5% |
Frequently asked questions
What share of .shop domains are effectively unprotected?
87.1% of the 3,359,769 graded .shop domains score an F, meaning core protections like enforced DMARC are missing and the domain can typically be email-spoofed. As of 2026-07-29.
Does this cover every Retail business?
No. It covers the businesses that chose the .shop ending. Most Retail firms sit on a generic ending like .com and are not captured here — treat this as a sector-flavoured sample, not a census of the whole industry.
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