The ladder, in words that earn the prices

Free scan — $0

Sixty seconds. No email. No account.

Every domain on the internet either proves who it is — or hopes nobody asks. We run the same 34 checks we've run across the whole census, grade you A+ to F, and show you where you stand against every other domain on your TLD. About 74% of domains grade F. Most owners have simply never looked.

The scan is free because the looking should never be the hard part.

A-Grade Playbook

$99 per domain

You know what's broken. This is how you fix it without breaking anything else.

The expensive part of DNS work isn't doing it — it's doing it in the wrong order. Turn DMARC enforcement on before your newsletter tool is aligned and your own invoices go to spam. Publish the wrong CAA set and your certificate quietly fails to renew weeks later. Change nameservers with a DS record in place and your domain goes dark. None of these mistakes announce themselves. All of them are avoidable if you know the sequence.

The Playbook is your domain's specific route from today's grade to an A, built from your live scan:

• Every step in risk order — zero-risk wins first, anything that can touch mail flow last, each with the exact copy-paste values for your records and click-paths for your consoles (we detect your registrar, DNS host and mail platform and write for them, not for "your provider").
• The tripwires, named — the specific way each step bites people, and how yours doesn't.
• 10 verification re-checks — after each step, press the button and watch your score move, measured by the same engine that grades every domain in the census. You're never wondering whether it worked.
• One regeneration — change your stack mid-journey and we re-cut the whole playbook to the new reality.
• Honest endpoints — if your setup can reach A but not A+, the playbook says so on page one. We'd rather tell you the ceiling than sell you the sky.

In one line: the free guide tells you what — the Playbook does the thinking and typing.

For context: an hour of any competent consultant runs about this price. This replaces the engagement — and it can't forget a step.

And the $99 never strands you: get stuck anywhere, and every cent credits against any done-for-you work we quote you for 90 days. Worst case, you paid nothing to find out you'd rather we did it.