{
  "page": "https://defaults.exposed/research/verification-token-census",
  "edition": "October 2026",
  "as_of": "2026-10-12",
  "source": "Defaults.Exposed census",
  "license": "https://defaults.exposed/license",
  "bases": {
    "txt_present": 174990877,
    "token_present": 46336520,
    "note": "A token is counted only where at least three domains in the same TLD carry it; smaller per-TLD tails are not in these sums."
  },
  "columns": [
    "rank",
    "token",
    "domains",
    "share_of_txt_present",
    "share_of_token_present",
    "tlds"
  ],
  "rows": [
    {
      "rank": 1,
      "token": "google-site-verification",
      "domains": 30511620,
      "share_of_txt_present": "17.44%",
      "share_of_token_present": "65.85%",
      "tlds": 891
    },
    {
      "rank": 2,
      "token": "ms",
      "domains": 8456816,
      "share_of_txt_present": "4.83%",
      "share_of_token_present": "18.25%",
      "tlds": 834
    },
    {
      "rank": 3,
      "token": "zoho-verification",
      "domains": 1645478,
      "share_of_txt_present": "0.94%",
      "share_of_token_present": "3.55%",
      "tlds": 691
    },
    {
      "rank": 4,
      "token": "brevo-code",
      "domains": 1396088,
      "share_of_txt_present": "0.80%",
      "share_of_token_present": "3.01%",
      "tlds": 696
    },
    {
      "rank": 5,
      "token": "facebook-domain-verification",
      "domains": 1174527,
      "share_of_txt_present": "0.67%",
      "share_of_token_present": "2.53%",
      "tlds": 665
    },
    {
      "rank": 6,
      "token": "yandex-verification",
      "domains": 649491,
      "share_of_txt_present": "0.37%",
      "share_of_token_present": "1.40%",
      "tlds": 573
    },
    {
      "rank": 7,
      "token": "protonmail-verification",
      "domains": 614258,
      "share_of_txt_present": "0.35%",
      "share_of_token_present": "1.33%",
      "tlds": 662
    },
    {
      "rank": 8,
      "token": "apple-domain-verification",
      "domains": 593201,
      "share_of_txt_present": "0.34%",
      "share_of_token_present": "1.28%",
      "tlds": 584
    },
    {
      "rank": 9,
      "token": "apple-domain",
      "domains": 570204,
      "share_of_txt_present": "0.33%",
      "share_of_token_present": "1.23%",
      "tlds": 621
    },
    {
      "rank": 10,
      "token": "mscid",
      "domains": 523214,
      "share_of_txt_present": "0.30%",
      "share_of_token_present": "1.13%",
      "tlds": 518
    },
    {
      "rank": 11,
      "token": "_globalsign-domain-verification",
      "domains": 496990,
      "share_of_txt_present": "0.28%",
      "share_of_token_present": "1.07%",
      "tlds": 569
    },
    {
      "rank": 12,
      "token": "nameshift",
      "domains": 415017,
      "share_of_txt_present": "0.24%",
      "share_of_token_present": "0.90%",
      "tlds": 99
    },
    {
      "rank": 13,
      "token": "dan-ownership-verification",
      "domains": 403923,
      "share_of_txt_present": "0.23%",
      "share_of_token_present": "0.87%",
      "tlds": 258
    },
    {
      "rank": 14,
      "token": "hosting-site",
      "domains": 343176,
      "share_of_txt_present": "0.20%",
      "share_of_token_present": "0.74%",
      "tlds": 570
    },
    {
      "rank": 15,
      "token": "saw-market",
      "domains": 337598,
      "share_of_txt_present": "0.19%",
      "share_of_token_present": "0.73%",
      "tlds": 133
    },
    {
      "rank": 16,
      "token": "abuse-report",
      "domains": 311169,
      "share_of_txt_present": "0.18%",
      "share_of_token_present": "0.67%",
      "tlds": 272
    },
    {
      "rank": 17,
      "token": "replit-verify",
      "domains": 308788,
      "share_of_txt_present": "0.18%",
      "share_of_token_present": "0.67%",
      "tlds": 565
    },
    {
      "rank": 18,
      "token": "klaviyo-site-verification",
      "domains": 306891,
      "share_of_txt_present": "0.18%",
      "share_of_token_present": "0.66%",
      "tlds": 346
    },
    {
      "rank": 19,
      "token": "mailerlite-domain-verification",
      "domains": 292212,
      "share_of_txt_present": "0.17%",
      "share_of_token_present": "0.63%",
      "tlds": 440
    },
    {
      "rank": 20,
      "token": "canva-domain-verify",
      "domains": 263966,
      "share_of_txt_present": "0.15%",
      "share_of_token_present": "0.57%",
      "tlds": 427
    },
    {
      "rank": 21,
      "token": "dbg",
      "domains": 261865,
      "share_of_txt_present": "0.15%",
      "share_of_token_present": "0.57%",
      "tlds": 237
    },
    {
      "rank": 22,
      "token": "google-gws-recovery-domain-verification",
      "domains": 243788,
      "share_of_txt_present": "0.14%",
      "share_of_token_present": "0.53%",
      "tlds": 459
    },
    {
      "rank": 23,
      "token": "openai-domain-verification",
      "domains": 241667,
      "share_of_txt_present": "0.14%",
      "share_of_token_present": "0.52%",
      "tlds": 535
    },
    {
      "rank": 24,
      "token": "atlassian-domain-verification",
      "domains": 215246,
      "share_of_txt_present": "0.12%",
      "share_of_token_present": "0.46%",
      "tlds": 439
    },
    {
      "rank": 25,
      "token": "pinterest-site-verification",
      "domains": 195880,
      "share_of_txt_present": "0.11%",
      "share_of_token_present": "0.42%",
      "tlds": 412
    },
    {
      "rank": 26,
      "token": "mailconf",
      "domains": 180004,
      "share_of_txt_present": "0.10%",
      "share_of_token_present": "0.39%",
      "tlds": 200
    },
    {
      "rank": 27,
      "token": "sendinblue-code",
      "domains": 141006,
      "share_of_txt_present": "0.08%",
      "share_of_token_present": "0.30%",
      "tlds": 399
    },
    {
      "rank": 28,
      "token": "mailru-domain",
      "domains": 119880,
      "share_of_txt_present": "0.07%",
      "share_of_token_present": "0.26%",
      "tlds": 280
    },
    {
      "rank": 29,
      "token": "globalsign-domain-verification",
      "domains": 119471,
      "share_of_txt_present": "0.07%",
      "share_of_token_present": "0.26%",
      "tlds": 369
    },
    {
      "rank": 30,
      "token": "knowbe4-site-verification",
      "domains": 117157,
      "share_of_txt_present": "0.07%",
      "share_of_token_present": "0.25%",
      "tlds": 285
    },
    {
      "rank": 31,
      "token": "firebase",
      "domains": 108127,
      "share_of_txt_present": "0.06%",
      "share_of_token_present": "0.23%",
      "tlds": 425
    },
    {
      "rank": 32,
      "token": "purelymail_ownership_proof",
      "domains": 105502,
      "share_of_txt_present": "0.06%",
      "share_of_token_present": "0.23%",
      "tlds": 441
    },
    {
      "rank": 33,
      "token": "forward-email",
      "domains": 97994,
      "share_of_txt_present": "0.06%",
      "share_of_token_present": "0.21%",
      "tlds": 224
    },
    {
      "rank": 34,
      "token": "include",
      "domains": 96040,
      "share_of_txt_present": "0.05%",
      "share_of_token_present": "0.21%",
      "tlds": 353
    },
    {
      "rank": 35,
      "token": "stripe-verification",
      "domains": 95908,
      "share_of_txt_present": "0.05%",
      "share_of_token_present": "0.21%",
      "tlds": 384
    },
    {
      "rank": 36,
      "token": "sophos-domain-verification",
      "domains": 85459,
      "share_of_txt_present": "0.05%",
      "share_of_token_present": "0.18%",
      "tlds": 273
    },
    {
      "rank": 37,
      "token": "hosted-email-verify",
      "domains": 85361,
      "share_of_txt_present": "0.05%",
      "share_of_token_present": "0.18%",
      "tlds": 449
    },
    {
      "rank": 38,
      "token": "forward-email-site-verification",
      "domains": 79882,
      "share_of_txt_present": "0.05%",
      "share_of_token_present": "0.17%",
      "tlds": 352
    },
    {
      "rank": 39,
      "token": "adobe-idp-site-verification",
      "domains": 78338,
      "share_of_txt_present": "0.04%",
      "share_of_token_present": "0.17%",
      "tlds": 225
    },
    {
      "rank": 40,
      "token": "yahoo-verification-key",
      "domains": 77196,
      "share_of_txt_present": "0.04%",
      "share_of_token_present": "0.17%",
      "tlds": 248
    },
    {
      "rank": 41,
      "token": "ms-domain-verification",
      "domains": 69936,
      "share_of_txt_present": "0.04%",
      "share_of_token_present": "0.15%",
      "tlds": 308
    },
    {
      "rank": 42,
      "token": "verification-code-site-app_feishu",
      "domains": 68498,
      "share_of_txt_present": "0.04%",
      "share_of_token_present": "0.15%",
      "tlds": 192
    },
    {
      "rank": 43,
      "token": "amazonses",
      "domains": 58797,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.13%",
      "tlds": 277
    },
    {
      "rank": 44,
      "token": "mailru-verification",
      "domains": 58275,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.13%",
      "tlds": 216
    },
    {
      "rank": 45,
      "token": "tiktok-developers-site-verification",
      "domains": 58039,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.13%",
      "tlds": 325
    },
    {
      "rank": 46,
      "token": "docusign",
      "domains": 57998,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.13%",
      "tlds": 214
    },
    {
      "rank": 47,
      "token": "linkedin-site-verification",
      "domains": 57884,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.12%",
      "tlds": 269
    },
    {
      "rank": 48,
      "token": "rm_verify",
      "domains": 51975,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.11%",
      "tlds": 256
    },
    {
      "rank": 49,
      "token": "ip4",
      "domains": 48585,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.10%",
      "tlds": 184
    },
    {
      "rank": 50,
      "token": "cargo-domain",
      "domains": 47510,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.10%",
      "tlds": 145
    },
    {
      "rank": 51,
      "token": "verification-code-site-app_lark",
      "domains": 45107,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.10%",
      "tlds": 293
    },
    {
      "rank": 52,
      "token": "sl-verification",
      "domains": 44158,
      "share_of_txt_present": "0.03%",
      "share_of_token_present": "0.10%",
      "tlds": 350
    },
    {
      "rank": 53,
      "token": "sav-verification",
      "domains": 43514,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.09%",
      "tlds": 40
    },
    {
      "rank": 54,
      "token": "clickfunnels-domain-verification",
      "domains": 42974,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.09%",
      "tlds": 166
    },
    {
      "rank": 55,
      "token": "cisco-ci-domain-verification",
      "domains": 42518,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.09%",
      "tlds": 227
    },
    {
      "rank": 56,
      "token": "pcowner",
      "domains": 41409,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.09%",
      "tlds": 73
    },
    {
      "rank": 57,
      "token": "fah-claim",
      "domains": 39236,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.08%",
      "tlds": 287
    },
    {
      "rank": 58,
      "token": "tmes",
      "domains": 38282,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.08%",
      "tlds": 188
    },
    {
      "rank": 59,
      "token": "atlassian-sending-domain-verification",
      "domains": 38147,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.08%",
      "tlds": 239
    },
    {
      "rank": 60,
      "token": "t-verify",
      "domains": 37127,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.08%",
      "tlds": 355
    },
    {
      "rank": 61,
      "token": "godaddyverification",
      "domains": 36431,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.08%",
      "tlds": 174
    },
    {
      "rank": 62,
      "token": "have-i-been-pwned-verification",
      "domains": 35763,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.08%",
      "tlds": 233
    },
    {
      "rank": 63,
      "token": "duo_sso_verification",
      "domains": 33947,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.07%",
      "tlds": 169
    },
    {
      "rank": 64,
      "token": "asv",
      "domains": 31910,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.07%",
      "tlds": 220
    },
    {
      "rank": 65,
      "token": "1password-site-verification",
      "domains": 31842,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.07%",
      "tlds": 211
    },
    {
      "rank": 66,
      "token": "keybase-site-verification",
      "domains": 31504,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.07%",
      "tlds": 304
    },
    {
      "rank": 67,
      "token": "https",
      "domains": 31448,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.07%",
      "tlds": 165
    },
    {
      "rank": 68,
      "token": "twilio-domain-verification",
      "domains": 30255,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.07%",
      "tlds": 254
    },
    {
      "rank": 69,
      "token": "slack-domain-verification",
      "domains": 30117,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.06%",
      "tlds": 224
    },
    {
      "rank": 70,
      "token": "canva-site-verification",
      "domains": 29614,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.06%",
      "tlds": 197
    },
    {
      "rank": 71,
      "token": "domain-verification",
      "domains": 28263,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.06%",
      "tlds": 175
    },
    {
      "rank": 72,
      "token": "domainparking-verification",
      "domains": 28151,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.06%",
      "tlds": 5
    },
    {
      "rank": 73,
      "token": "reh-verify",
      "domains": 27365,
      "share_of_txt_present": "0.02%",
      "share_of_token_present": "0.06%",
      "tlds": 53
    },
    {
      "rank": 74,
      "token": "dropbox-domain-verification",
      "domains": 24852,
      "share_of_txt_present": "0.01%",
      "share_of_token_present": "0.05%",
      "tlds": 117
    },
    {
      "rank": 75,
      "token": "bw",
      "domains": 24531,
      "share_of_txt_present": "0.01%",
      "share_of_token_present": "0.05%",
      "tlds": 165
    },
    {
      "rank": 76,
      "token": "mx",
      "domains": 24261,
      "share_of_txt_present": "0.01%",
      "share_of_token_present": "0.05%",
      "tlds": 75
    },
    {
      "rank": 77,
      "token": "miro-verification",
      "domains": 24115,
      "share_of_txt_present": "0.01%",
      "share_of_token_present": "0.05%",
      "tlds": 166
    },
    {
      "rank": 78,
      "token": "resend-domain-verification",
      "domains": 23848,
      "share_of_txt_present": "0.01%",
      "share_of_token_present": "0.05%",
      "tlds": 242
    },
    {
      "rank": 79,
      "token": "swisssign-check",
      "domains": 21598,
      "share_of_txt_present": "0.01%",
      "share_of_token_present": "0.05%",
      "tlds": 125
    },
    {
      "rank": 80,
      "token": "trustpilot-one-time-verification-id",
      "domains": 20926,
      "share_of_txt_present": "0.01%",
      "share_of_token_present": "0.05%",
      "tlds": 162
    }
  ]
}